ROBERT WADDILOVE

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Google - Build the Next Generation Mobile Web

Creative Director - Robert Waddilove

The mobile web is known for being slow, unreliable and generally not that great. Now there's a new solution: progressive web apps.

As the film was designed for a specific audience, we worked with developers to ensure it spoke to them directly, using references they'd understand and relate to, whilst keeping it entertaining and eye-catching.

The film was popular with developers on the Google Chrome Developer YouTube channel too.