Creative & Creative Director

Hertz and Kuoni created a series of events at countryside shows in the UK to promote American tourism. Alongside a featured Ford Mustang at the event, Hertz wanted to giveaway a small booklet of the best road trips in the USA.

I wanted to create something that would be easy to carry, something that would not only inspire a trip, but be something you take with you on your holiday to make notes, or refer to throughout. I was particularly inspired by the brilliant Field Notes notebooks, in terms of their size and general aesthetic.
Something that could fit in a back pocket of a pair of jeans, or easily in a handbag would be the perfect size.

Looking into the content, we cross referenced the biggest airports for business for Hertz, as the starting points. A wide variety of experiences and interests; Food, The Wild West or even Roller Coasters. And finally to ensure we covered as much of the USA as possible.

Inspiration