Creative Director - Robert Waddilove

Led by Mind and Rethink Mental Illness, Time to Change is England's biggest programme to challenge mental health stigma and discrimination. Mental health problems are common - but nearly nine out of ten people who experience them say they face stigma and discrimination as a result. This can be even worse than the symptoms themselves.

I developed the creative and oversaw a series of online films, TV and radio commercials and print for Time to Change's new campaign for 2014, with it's focus being on the small things you can do to support someone experiencing a mental health problem. Whether that’s sending a text, chatting over a cuppa, giving them a call to find out how they are or inviting them out, for example, all these are small things that show you’re there for someone and can really make a difference. 

The campaign shows that anyone can experience a mental health problem, reduces the discomfort and awkwardness in talking about mental health and gives people the tools to help them feel able to support friends, family and colleagues affected by mental health problems. 

Everyone featured in the campaign has either had personal experience of mental health problems or been there to support a friend, colleague or loved one with their mental health by doing the little things.