Fantastic video essay on the many problems with action movies today. You could really open up some of these points to all movies  in general (and even content & ads!).

So well argued by Chris Stuckmann, I was nodding the whole way through. I especially loved all the contrasting examples of brilliant action movies and why they work so well. No surprise it all boils down to character and story. Characters you believe in, that evoke an emotional response from the audience, whether you love or hate them, and a great story.

Via Kottke