adidas Originals release multiple products and collections each month, which require communication concepts to run on the adidas website, mobile app and through email/CRM to drive awareness and sales.

Each brief will typically just have the generic catalogue product imagery (as below), with no campaign photography, design, copy or animation.

The challenge is to create a concept through copy, design and animation, to bring these campaigns to life.
They need to reflect the tone and spirit of the products whilst standing out from the noise, expressing product features or benefits and reflect the brand in a premium and creative way in order to capture audiences attention and drive them to explore further

Here is a selection from the second half of 2021…