John Hegarty on Creativity

Great list to refer back to be more creative...

1 Be fearless - be single minded in the face of opposition

2 Keep it simple - don't try to say or do too many things at once

3 Stop thinking, start feeling -creativity is driven by the heart, we respond more to emotions than logic

4 Get angry - channel the things that annoy/upset you into more creative tasks rather than getting stressed

5 Juxtaposition - don't be afraid to place two things next to one another that wouldn't normally sit together - even in your head

6 When the world zigs, zag - look in the opposite direction to everyone else

7 Avoid cynics - they drain your confidence - see number one

8 Ask Why? a lot - question everything like a child

9 Philosophy - always be looking, thinking, watching. Absorb everything around you

10 Remove your headphones! - don't cut yourself off from your environment.

The book is out on the 10 March 2014.

A homage to Braun

derek-kim-braun-poster-900-1
One of many beautiful posters from this site. All designed to promote a cool exhibition of Dieter Rams' infamous industrial design work. Loads more info in this great Creative Review blogpost.

Looking forward to going myself.

Systems is open until December 31 at the Walter Knoll London showroom, 42 Charterhouse Square, EC1M 6EA.

Mac Pro

I just can't wait to test one of these bad boys out, and is there a man made product out there that has such a beautiful production process?

Cool beer packaging

I saw this linked from Coudal Partners, and really loved some of the designs, especially this one from Nelson ---> nelson

Upon looking into this beer brand (as I'd never seen or heard or it) it's actually a brand from Fosters, the drink fondly referred to as cat's piss in the UK. This is quite different from Fosters (in design anyway). This page, from the designers of Nelson's branding, Taboo, really shows off some awesome design work.

I'm especially interested in beer packaging at the moment, as my brother-in-law is contemplating a micro-brewery and we're talking about product names and branding. I'd love to go down this route, imagine how you'd savour that beer! Now, pass me an ice cold Pale Ale.

Nelson-Beer-6pack-2__zoom