Briefly

“If the brief isn’t true, stop working on it. STOP”

John C Jay Global Executive Director, Wieden + Kennedy

Fuck! Why can’t we just!? Bleugh..And there it is. That’s all you gotta do, let’s just do that!

John Boiler CEO, 72 & Sunny

(via @neilperkin @fragglapp)
 

Why Tech-Savvy CEOs Rule the World

Microsoft's Bill Gates, Amazon's Jeff Bezos, Google's Larry Page...the list goes on. Each of these leaders possessed a deep understanding of the technology that their business was built upon. ...the best ones are those who really "get" their products--from the inside out.

One notable outlier here was Steve Jobs, but his vision clearly negated that issue.

Via Inc.