Creative Director - Robert Waddilove
When Google wanted to promote a new collection in the Google Arts & Culture app, celebrating the Holi festival, rather than a straightforward promo we pitched the idea that Google should commission their own art work from a local artist. The creation of this piece would then form the promotion for the new collection.
You can see more of the collection and Hanif Kureshi's Rangoli on the Google Arts & Culture site.
Creative Director: Robert Waddilove
B2B film showing how a small seafood company in Berwick used Google AdWords to grow its business.
The film has been very successful for Google, with SME's connecting with Graham Flannigan's story and clearly seeing a similarity with him and his business.
The films were also cut down for promotion on Twitter.
Creative Director - Robert Waddilove
Google's Art Project (Now called Google Arts & Culture), is a brilliant marriage of art and technology using gigapixel photography, Street View imagery and art from over 150 museums. It's an amazing way to view art - and for many people, their only way. It's one of the things I love about it, which speaks to the core mission of Google as well.
We were tasked with creating a launch film that would capture the breadth and beauty of content in Art Project, but also the emotional attachment we have with art. Ultimately we wanted to know how it would feel if you 'fell' into Art Project, inspired by 'Alice Through The Looking Glass'.
Amongst many other aspects of the series, I’ve been fascinated with ‘Westworld’ and its approach to consciousness.
What is it?
What does it mean once it’s true, but happens to be inside a synthetic structure, that looks uncannily like a human?
Rewatching ‘Ghost in the Shell’ recently, I was struck by how similar the robot creation sequences are. Clearly Nolan/Joy were inspired by it, along with many other films, tv shows, music and video games.
I thought it would be fun to cut together some of the similar scenes of the technical aspects of making a ‘robot’ and also elude to the sentience within them that comes alive in the process.
I hope you enjoy ;-)
Creative Director - Robert Waddilove
Creative Director - Maggi Machado
Creative Director - David Foggon
To announce the commencement of construction on London’s groundbreaking Garden Bridge project, we have created a new film that captures designer Thomas Heatherwick’s ambition for the project; to create a bridge that belongs to all Londoners.
A love letter to the capital, the piece is a celebration of everything that makes London the unique place it is and the people who will cross the bridge every day, from every walk of life. Directed by fast-rising Charlie Robins and co-produced with Forever Pictures, the film was shot over four days in each corner of the city and is a journey through every side of this ever-changing and thriving community.
We’re hugely proud of our work on this project. The role of the film is to generate excitement and support for the project. To do this we wanted to consider the day to day lives of real Londoners in the city. The hustle and bustle, the characters and the variety. All whilst expressing the need for balance with a place of calm, nature and reflection which comes in the form of this exciting new bridge.
