adidas - Home Kit Assembly

Creative & Creative Director

During the Coronavirus (COVID-19) outbreak, with lockdowns occurring throughout Europe, adidas wanted to make it as easy and affordable for people to get all the right kit to continue football training at home, or even get in the right mood for any e-gaming you might now be doing during lockdown.

I was inspired by LEGO and IKEA manuals for their friendly and simple layouts as a way to express adidas doing the same, but with their own products. I also loved the idea of placing all the adidas products into the AIRFIX kits as a visual pun, helping land the double meaning of adidas providing all the kit you need.

At the core of this idea was to not wallow in what was happening, which many brands were doing at the time, and bring something light and even a little fun to the proceedings.

The campaign ran mainly on adidas’ homepages across Europe, iOS & Android apps and through email to subscribers, and went on to be their most successful campaign during that period.

Instagram Story

Hertz - The Great British Getaway

Brief
Promote the launch of the Mini (and British collection in general) for a Q4 2019 launch.

Idea
‘The Great British Getaway’
Create three unique Mini’s celebrating British culture and history with vinyl wraps around the cars.

The film leans into the getaway aspect of the Mini, obviously inspired by The Italian Job, showing three ‘normal’ minis speed into a hangar, get a paint job to disguise themselves, then speed out.
The photoshoot covered all the British collection cars as well.

We designed all the Mini’s in-house and collaborated with YouTube star Yiannimize to wrap the Mini’s successfully. They also created their own behind-the-scenes film for their YouTube challenge.

Deliverables
Launch film for social and website
Photos for banners, owned, social

Hertz - The American Collection

Creative & Creative Director

Brief
To give the American Collection a logo and style guide and promote the collection to European customers – using only premium American vehicles with make and model guarantee using 5 vehicles – in 5 locations in the USA.

Cars
Ford Mustang GT
Chevrolet Camaro
Jeep Wrangler
Dodge Challenger
Cadillac Escalade

Idea
Leaning into the iconic design (and their Faces) of the 6 Collection cars, we created a series of images using just the headlights/grill/American number plate to conjure up the personality of each individual car and in turn, the fleet.

Taking inspiration from classic print advertising, like DDB’s VW’s ‘Lemon’ and Ogilvy’s Rolls Royce ‘Electric clock’ I wanted to explore using long copy combined with a headline that would highlight a feature, whether emotional, historical, or physical about the cars. My favourite for the Ford Mustang GT, ‘It took a wild horse to make a pony’. Reflecting on how the Mustang brought the Pony car craze to fruition and in turn rejuvenate the flailing automobile industry in mid-1960’s America.

I wrote copy to accompany the six cars, recollecting their history, interesting anecdotes and reflect on their legacy. All copy ended with the line: One face, a thousand stories.

Deliverables
6 hero stills of the Face of each car alongside long copy, shot in 4 different locations in the Los Angeles area.
Additional 34 stills of a variety and framings of the 6 cars.
American Collection logo and multiple variants.
Multiple social posts for Twitter, Instagram, Facebook. Banners TBC.

Logo Development

Hertz - American Road Trips Booklet

Creative & Creative Director

Hertz and Kuoni created a series of events at countryside shows in the UK to promote American tourism. Alongside a featured Ford Mustang at the event, Hertz wanted to giveaway a small booklet of the best road trips in the USA.

I wanted to create something that would be easy to carry, something that would not only inspire a trip, but be something you take with you on your holiday to make notes, or refer to throughout. I was particularly inspired by the brilliant Field Notes notebooks, in terms of their size and general aesthetic.
Something that could fit in a back pocket of a pair of jeans, or easily in a handbag would be the perfect size.

Looking into the content, we cross referenced the biggest airports for business for Hertz, as the starting points. A wide variety of experiences and interests; Food, The Wild West or even Roller Coasters. And finally to ensure we covered as much of the USA as possible.

Inspiration

Hertz - Cars so great you'll never want to get out

Creative & Creative Director - Robert Waddilove

Hertz rolled out its biggest promotional campaign for several years with a multiplatform, pan-European push of its new Premium fleet of cars, including Audi, Mercedes, Mini, Land Rover and many more.

We positioned Hertz vehicles as the holiday destination, with people trying to spend as much time in them as possible, rather than the environments where they’d normally be expected to jump out to enjoy the surroundings.

A series of three executions features sunbathing in an open-top Mini, fishing from a Land Rover, and people-watching in an idyllic European square from a Mercedes A-Class.

We wanted to create a campaign that reflected the variety of vehicles Hertz offers, along with a benefit that is shared across them all, in a way that felt whimsical and a little tongue in cheek. Playfully showing people using the cars in unexpected ways, whilst shooting the creative to look like a high-end car ad with a hint of nostalgia, brings all of that together.

The campaign ran on TV, VOD, DOOH, digital, print, and social across Europe during Spring/Summer of 2019.

It was one of the most successful campaigns for Hertz in Europe, with the following results:

• 23% Increase in Sales YoY

• 12% Increase in Revenue, post campaign

• Purchase Intent up 53%

• Brand Search up 19%

In the wild