I’m a Creative Director with experience on local and global accounts including: adidas, Google, YouTube, Diageo, Hertz, KraftHeinz, and recently, Danone.
I approach my work with a focus on concept and storytelling, working across copy and art. I attended film school, studying directing, editing and producing, which gave me a strong foundation in using narrative techniques to create emotive and visually driven communication. I apply this foundation to all my work in advertising and content, regardless of medium, (whilst the producing background helps with all the politics).
From 2008 to 2018, I led all creative work at the content agency Across the Pond, helping grow the business from a two-person production company to 50 people, servicing Google, YouTube, and other clients globally.
In 2018, I joined OLIVER and led Hertz’s new European ATL campaign.
The campaign’s success led to building a 30-person in-house agency covering all advertising activity for European markets.
In September 2020, I became the Global Creative Director on the adidas account, leading a team of creatives and designers in Portland, Mexico City, London, Amsterdam, Cape Town, Delhi, and Kuala Lumpur.
I can’t stand ads that use ‘Your X, Your Way’.
It’s a trope that has to be stopped.
Reach me
Shots
Best Branded Short of the Year – Win
‘Google Analytics In Real Life – Online Checkout’
Creative & Executive Producer
Cannes Lions
Nomination
‘Google Analytics In Real Life – Online Checkout’
Creative & Executive Producer
Rushes
Polaroid Newcomer Award – Shortlisted
‘4-4-3′
Producer
BTAA/Kodak Student Commercial Awards
Best in Brief – Win
Best Overall – Win
‘Cycle of Life‘
Director
TCM Classic Shorts
Best Short Film – Shortlisted
‘Practise Makes Perfect’
Producer