Creative Director: Robert Waddilove
B2B film showing how a small seafood company in Berwick used Google AdWords to grow its business.
The film has been very successful for Google, with SME's connecting with Graham Flannigan's story and clearly seeing a similarity with him and his business.
The films were also cut down for promotion on Twitter.
Creative Director - Robert Waddilove
Google's Art Project (Now called Google Arts & Culture), is a brilliant marriage of art and technology using gigapixel photography, Street View imagery and art from over 150 museums. It's an amazing way to view art - and for many people, their only way. It's one of the things I love about it, which speaks to the core mission of Google as well.
We were tasked with creating a launch film that would capture the breadth and beauty of content in Art Project, but also the emotional attachment we have with art. Ultimately we wanted to know how it would feel if you 'fell' into Art Project, inspired by 'Alice Through The Looking Glass'.
Amongst many other aspects of the series, I’ve been fascinated with ‘Westworld’ and its approach to consciousness.
What is it?
What does it mean once it’s true, but happens to be inside a synthetic structure, that looks uncannily like a human?
Rewatching ‘Ghost in the Shell’ recently, I was struck by how similar the robot creation sequences are. Clearly Nolan/Joy were inspired by it, along with many other films, tv shows, music and video games.
I thought it would be fun to cut together some of the similar scenes of the technical aspects of making a ‘robot’ and also elude to the sentience within them that comes alive in the process.
I hope you enjoy ;-)
Creative Director - Robert Waddilove
Creative Director - Maggi Machado
Creative Director - David Foggon
To announce the commencement of construction on London’s groundbreaking Garden Bridge project, we have created a new film that captures designer Thomas Heatherwick’s ambition for the project; to create a bridge that belongs to all Londoners.
A love letter to the capital, the piece is a celebration of everything that makes London the unique place it is and the people who will cross the bridge every day, from every walk of life. Directed by fast-rising Charlie Robins and co-produced with Forever Pictures, the film was shot over four days in each corner of the city and is a journey through every side of this ever-changing and thriving community.
We’re hugely proud of our work on this project. The role of the film is to generate excitement and support for the project. To do this we wanted to consider the day to day lives of real Londoners in the city. The hustle and bustle, the characters and the variety. All whilst expressing the need for balance with a place of calm, nature and reflection which comes in the form of this exciting new bridge.
Creative Director - Robert Waddilove
The Brief
Sally Hansen wanted to grow their audience on Instagram and engage the active nail community that already used the platform. In particular, they wanted to use the platform to make their brand relevant to a younger audience, whilst reinforcing Sally Hansen’s image as a helpful care brand.
Solution
Our Instagram strategy involved three-pronged approach, which covered each of Sally Hansen’s main brand objectives.
Expert Knowledge: Using 15 second tutorials was the perfect opportunity to position Sally Hansen as a helpful brand and an expert in nail care.
#1 for Care: Sally Hansen is the number one brand for nail care in the UK. We wanted to reinforce this message by doing something that no other nail brand was doing on the platform - offering real tips for everyday nail care.
Fashion Conscious: Creating authentic lifestyle shots that the audience could relate to helped to position Sally Hansen as a brand that understands fashion and the lives of its younger audience who go to Instagram for lifestyle inspiration.
