Brief
Promote the launch of the Mini (and British collection in general) for a Q4 2019 launch.
Idea
‘The Great British Getaway’
Create three unique Mini’s celebrating British culture and history with vinyl wraps around the cars.
The film leans into the getaway aspect of the Mini, obviously inspired by The Italian Job, showing three ‘normal’ minis speed into a hangar, get a paint job to disguise themselves, then speed out.
The photoshoot covered all the British collection cars as well.
We designed all the Mini’s in-house and collaborated with YouTube star Yiannimize to wrap the Mini’s successfully. They also created their own behind-the-scenes film for their YouTube challenge.
Deliverables
Launch film for social and website
Photos for banners, owned, social
