BRIEF
adidas wanted to update the look and feel of their gift cards, as well as the corresponding marketing materials that promote the gift cards on their channels. They tasked us with developing a scaleable design system alongside promotional materials.
APPROACH
After researching competitors and adidas’ own data, we felt that in addition to the main branded cards, we should create cards that carried personal messages as well as a new design approach to all the adidas sponsored football teams.
The main branded cards were updated to correct brand guidelines for sizing and placement, alongside backgrounds inspired by the brand and products. The Originals card simply uses the brand blue with a subtle gradient, whilst the performance card was inspired by the pattern of the soles of adidas shoes.
Updated brand cards
We wanted to create more options for people to send relevant messages, for personal or professional purposes, so building on the successful ‘Happy Birthday’ gift card, we created a system that would allow for other sentiments.
Finally, for the football cards, we referenced a campaign we created earlier in the year for adidas, where we embraced the patterns and textures of each adidas football team jersey to promote a new ‘pastel pack’ release for Man Utd, Arsenal, Juventus and Bayern Munich.
Arsenal Pastel Pack masthead
Final Gift Cards - Brand, Pride, Parley, Personal Messages & Football Clubs
Promo
We then created promotional material featuring the new cards, to be used across adidas’ own channels, including social.
Promo Film for Social