Creative & Creative Director - Robert Waddilove
Hertz rolled out its biggest promotional campaign for several years with a multiplatform, pan-European push of its new Premium fleet of cars, including Audi, Mercedes, Mini, Land Rover and many more.
We positioned Hertz vehicles as the holiday destination, with people trying to spend as much time in them as possible, rather than the environments where they’d normally be expected to jump out to enjoy the surroundings.
A series of three executions features sunbathing in an open-top Mini, fishing from a Land Rover, and people-watching in an idyllic European square from a Mercedes A-Class.
We wanted to create a campaign that reflected the variety of vehicles Hertz offers, along with a benefit that is shared across them all, in a way that felt whimsical and a little tongue in cheek. Playfully showing people using the cars in unexpected ways, whilst shooting the creative to look like a high-end car ad with a hint of nostalgia, brings all of that together.
The campaign ran on TV, VOD, DOOH, digital, print, and social across Europe during Spring/Summer of 2019.
It was one of the most successful campaigns for Hertz in Europe, with the following results:
23% Increase in Sales YoY
12% Increase in Revenue, post campaign
Purchase Intent up 53%
Brand Search up 19%
In the wild
