Creative Director - Brian Storey
Creative & Editor - Robert Waddilove
This hugely successful viral video for Bensons for Beds was number four in YouTube’s most globally viewed videos for a whole week. It was featured on BBC 1, ITV and Channel 4 news channels, and covered in all the UK tabloid press. CNN, ABC news and ESPN featured it over in the US. Ashton Kutcher also retweeted it to his 14 million followers.
One of my favourite comments from YouTube was "this should become an advert!!!"
This was a very interesting response to something that actually is an advert, it just happens to also be quite silly and entertaining, which is refreshing. Since it's not explicitly advertising a product or telling you that a sale is on or trying to force information on you - it becomes acceptable. It becomes viral because it's new and entertaining and people suddenly have an element of emotional connection with your brand, which you may not have had previously. As they enjoy it so much, they want to share it with their friends. That's how something goes viral.
