Love this ad to drive recruitment for the New Zealand Police force. A great combination of tongue in cheek humour with the actual facts of who they're looking for. Expertly executed and layered with fun touches, fourth wall breaking comments and a stand out moment with a man dancing to his ghetto blaster at a zebra crossing whilst a driver looks on in admiration.
Entertainment and advertising combined beautifully to great effect. I'm sure their recruitment numbers will be the highest yet due to this.